More Christmas 2014 fundraising appeals
Howard Lake | 21 December 2014 | Blogs
We’ve got more Christmas 2014 fundraising appeals and ideas to share with you. Have you read our first 20 ways to fundraise at Christmas? If so, read on for more inspiration.
1. Double your donations
As well as the annual The Big Give Christmas Challenge, online fundraising platform Global Giving was running a matched giving campaign. ColaLife needs to get 30 donations of $10 or more by 31 December to unlock a bonus donation of $3,000.
2. Bleak midwinter
Unicef Sweden have presented a shocking and depressing video about the world’s 25 million refugee children. The video suggests that not even Santa Claus can reach them. Luckily Unicef can, if it is given the funding to do so.
[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=_A1D9bebNbg[/youtube]
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3. Corporate partnerships
Have you heard about #SlippersforShelter on 18 December? Wear slippers to work. We get £2. And you could win this. pic.twitter.com/ALiqtyPeHS
— Shelter (@Shelter) December 7, 2014
Accommodation website LateRooms.com is getting fully engaged in supporting Shelter this Christmas. As well as donating £5 for every booking received during December, it is also encouraging its clients themselves to donate via the homelessness charity’s Slippers for Christmas campaign.
They are invited to donate £2 to the charity via a text to give number and take a photo of their cosy slippers and share it with the hashtag #SlippersforShelter. One participant will win a £1,000 hotel stay via the company.
Loving my Santa paws jumper and rudolf slippers for shelter @RBNNorth @NBSNorthEast #SlippersforShelter pic.twitter.com/p8vdIBKYCA
— R (@Rachel_Melrose) December 12, 2014
4. A merry Christmas
Christmas is a good time to sell calendars for the new year. One group of older people have produced a humorous charity calendar in which they dress up as cinema icons.
January’s pictured depicts Star Wars, February Dirty Dancing, and July Grease.
The photos were professionally produced, with green-screen backgrounds etc.
You can view all the images from The Golden Age of Cinema online and of course purchase it. All proceeds go back into the retirement village to run activities and events for the residents featured in the calendar and their friends.
5. Benefit from creative agencies
One Good Thing, The Good Agency’s Christmas giving campaign in 2014
Plenty of companies send charity Christmas cards, but some go further and embrace a more social method of promoting a charity and donating to them.
This year The Good Agency used its Christmas cards to invite people to do ‘one good thing‘, and to share that on their website with a photo or video. For every good deed shared, the company committed to buying a Christmas dinner for a Southwark resident who would otherwise be on their own. The donation will go to Blackfriars Settlement, a charity near the agency’s offices in London.
The ‘scratch me’ sections incidentally revealed suggestions for good deeds. I was hoping for some scratch-n-sniff mulled wine…
Similarly, fundraising consultant Roger Lawson is running his annual Christmas quiz. He will donate £1 to SOFII for every entry into the competition and this year you could win £50 for your own nominated charity too.
6. Children’s Christmas story book
The RNLI has published a Christmas-themed story book for children. The Big Christmas Rescue is a personalised book that puts your child at the heart of a rescue, along with Santa, Rudolph and a lifeboat crew.
Children’s TV presenter Chris Jarvis, who co-presents CBeebies’ ‘Show Me Show Me’, visited Tower lifeboat station in London to give a special reading of the book.
[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=XtAQY4rEfz8[/youtube]
7. Virgin Money Giving’s #spreadthecheer competition
Online giving platform Virgin Money Giving is running a Christmas competition encouraging people to make charitable donations online instead of sending Christmas cards.
Every charity registered with the site that receives an online donation between 12 December and Christmas Eve will be entered into a draw to win a £100 donation. There are 12 prizes available.
Related posts
Ryanair charity calendar generates complaints
Charities urge companies not to send corporate Christmas cards
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Store wars for a cause? Sainsbury’s, Waitrose and John Lewis add charity dimension to Christmas campaigns
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.