TheGivingMachine’s Christmas campaign aims to pass £1m total
Howard Lake | 24 November 2014 | News
Not-for-profit charity shopping site The Giving Machine has launched its Golden Hearts Campaign in the run-up to Christmas in an effort to take the site’s total raised for charities past the £1 million mark.
The campaign offers online shoppers the chance to win prizes in return for doing their Christmas shopping online, while generating income for their favourite charity at no extra cost to themselves. Throughout the competition ribbon-wrapped golden hearts will be awarded at random to shoppers, entitling the shopper to a ‘Give and Win’ prize from a participating retailer that includes both a prize and a free donation to the winner’s chosen cause.
At the end of the competition, a grand prize will be awarded to the person who receives the most hearts during the shopping period.
Prizes on offer
Upcoming prizes include:
· Thursday 27th November: £100 John Lewis gift voucher prize and £15 for a chosen cause
· Friday 28th November: £100 beauty bundle from The Body Shop and £15 for a chosen cause
The competition runs from 24 November to midnight on 31 December 2014. The grand prize winner will be announced in the first week of January.
TheGivingMachine has over 83,000 ‘Givers’ or registered users, each of whom can split the money they raise from shopping via the site between up to four of the 6,700 charities and schools registered on the site.
TheGivingMachine works with 1,500 retailers including Amazon, Apple, Sainsbury’s, John Lewis, Argos, Toys R Us, Disney Store, Sports Direct and ASOS.
Thanks for Giving Weekend
In addition the TheGivingMachine is to run a ‘Thanks for Giving’ competition from 27th November to 1st December. Given that £450 million was spent online in the UK on ‘Cyber Monday’ last year, the social enterprise is encouraging shoppers to do their shopping during that busy day this year on TheGivingMachine. There will be extra offers and discounts available through the site’s Twitter and Facebook channels.
Of course, all purchases made through the site will also be eligible within the Golden Hearts campaign.
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Secret Santa Campaign
TheGivingMachine is also encouraging families, friends and work colleagues who run ‘Secret Santa’ groups to give presents to each other to use the site.
Sponsored by play.com, TheGivingMachine’s Secret Santa campaign will let one team leader from each group signs up a ‘giving’ group on the website, and then send out invitations to all those nominated. Names are then scrambled and each participant is assigned a random Secret Santa recipient within their giving circle, and presents are then purchased through TheGivingMachine.
Richard Morris, co-founder and managing director of TheGivingMachine, said:
“The competitions we are offering over the next few weeks will give online shoppers the opportunity to win some fantastic prizes while they do their Christmas shopping. With each Christmas present that is bought by clicking through from TheGivingMachine, we are one step closer to raising £1 million and beyond for UK charities and schools.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.