8 corporate partnerships for October 2014
Howard Lake | 24 October 2014 | News
Here is another round-up of company and charity partnerships.
1. European Handball Federation and Play for Change
The European Handball Federation has agreed a sponsorship deal with Play for Change, an international charity that focuses on helping children through sports and education.
The one-year partnership comes will see the name of the charity on the front, back and sleeves of the referee shirts across EHF club and national team competitions.
The deal bolstered the existing relationship between the federation and the charity who have been working together since early 2014 to raise funds. EHF was one of the first international sports federations to donate signed merchandise from its winning teams and players as well as tickets to some of its exclusive matches that were auctioned on Play for Change’s charitable auction site.
2. Pickfords and NSPCC
Pickfords supports NSPCC’s Underwear campaign
Removals and storage company Pickfords is supporting the NSPCC’s Underwear Rule campaign through its network of branches by donating space on its cartons to promote an important message for parents and carers.
The Underwear Rule is a simple way that parents can help keep their children safe from sexual abuse by having conversations with them without using scary words or mentioning sex. The main point is to explain to children that the parts of their body covered by underwear are private.
Pickfords has supported the NSPCC since 2010 and to date has raised over £150,000 for the charity through staff taking part in a range of events, from marathons to skydives. The company has also previously donated advertising space on their packing cartons to promote the NSPCC’s helpline.
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3. KCOM Group and Sparks
This month a team of 20 employees and customers of KCOM Group will be taking on the challenge of cycling from Venice to Genoa with the aim of raising £50,000 for Sparks charity. Over £45,000 has already been raised, with support from Deloitte, Oakley Capital and several online sponsors.
KCOM Group has supported Sparks as its charity partner since 2012, raising over £217,000 during that time to beat its original fundraising target by more than £100,000.
4. Royal Borough of Greenwich and Seafarers UK and Sea Cadets
Seafarers UK at Greenwich Tall Ships Feslitval. (l-r) Samantha, Storm, Cllr Denise Hyland, Sian, Connor, Boris Johnson.
Seafarers UK and Sea Cadets were chosen as charity partners for The Royal Borough of Greenwich Tall Ships Festival (5–9 September).
Councillor Denise Hyland, Leader of the Royal Borough of Greenwich said:
‘The festival has been absolutely fantastic for Royal Greenwich, and Seafarers UK and Sea Cadets have made an enormous contribution towards ensuring its success. Their support has been crucial in helping to promote the Royal Borough and its historic maritime landmarks while also providing once in a lifetime opportunities for local young people to gain new skills as they experienced life sailing on the high seas.”
As part of the charity partnership, Seafarers UK arranged for six young people living in the Royal Borough to become trainee crew members on board the Dar Mlodziezy, one of the largest vessels to compete in this year’s Tall Ships Regatta that started in Falmouth on 31 August.
5. Argent, BAM and CRASH and Emmaus Brighton & Hove
Argent and BAM staff volunteering at Emmaus Brighton & Hove
Kings Cross building contractors, sub-contractors and supply chain organisations have donated their time and materials to the Emmaus Brighton & Hove Project.
Construction companies Argent and BAM worked with CRASH to source an appropriate building and homelessness project for 70 people with varying skills. CRASH is a charity that addresses the issues of homelessness by harnessing the skills, products and goodwill of the construction and property industry. It acts as the conduit between the industry and homelessness agencies to help improve emergency night shelters, hostels, day centres and move-on accommodation.
A little daunted by the challenge of making the most of 70 professionals’ volunteer time all in one day, the Emmaus Brighton & Hove community decided to focus the volunteers’ resources on preparing the groundwork and then seeding what will eventually become a wild flower garden and meadow for visitors to enjoy.
Donations of equipment and materials came from CRASH Patrons A-Plant and Dulux Trade as well as Jewsons and Chandlers Building Supplies.
6. Cycle Prudential Ride and Scope
[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=x0IwMfuKLmk[/youtube]
Scope has been selected as the charity partner for the Prudential Ride London Surrey 100. It starts in Queen Elizabeth Olympic Park, then follows a 100-mile path on closed roads through the capital and into Surrey’s countryside. “With leg-testing climbs and a route made famous by the world’s best cyclists at the London 2012 Olympics, it’s a truly spectacular event for all involved”.
7. Ralph Lauren and Booktrust
Ralph Lauren has chosen UK charity Booktrust to be a partner in its global literacy initiative to encourage more families to read together and inspire the next generation of readers.
The fashion company will be supporting Booktrust by donating 25% of proceeds from their Literacy collection in the UK, which includes a brand new t-shirt bearing a quote from Ralph Lauren, ‘Books open windows to the world and have the power to transform lives’.
Tamara Beckwith Veroni hosts event launching Ralph Lauren’s support for Booktrust. Photo: Chris Allerton courtesy of Ralph Lauren
To announce the partnership TV presenter and expectant mother, Tamara Beckwith Veroni hosted a special book-themed tea party at the Ralph Lauren children’s store on New Bond Street.
8. Victoria Plumb and charity of the year Facebook vote
Bathroom retailer Victoria Plumb is inviting the public to help it choose which children’s charity it will partner with for the year. The choice is between WellChild, I Can, and Winston’s Wish. The charity vote is being held on Victoria Plumb’s Facebook page.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.