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Toy retailer raises £100k in microdonations for hospital charity

Toy retailer raises £100k in microdonations for hospital charity

Independent toy retailer The Entertainer has now raised £100,000 in microdonations for Bristol Children’s Hospital charity, Wallace & Gromit’s Grand Appeal. In total it has raised £500,000 via the same method for six children’s hospitals across the UK.

All the money came from individual donations of less than one pound made by customers topping up their purchase using ‘digital charity box’ service Pennies, run by registered charity The Pennies Foundation.

The Entertainer started generating microdonations via Pennies in 2011. It was the first high street store to do so.

Gary Grant, The Entertainer owner, said:

“We have been working with Pennies for around 3 years and have been delighted and amazed by both the total amount of money that can be amassed by donations averaging 29p and the willingness of customers to give – we receive many positive comments from customers about the Pennies initiative”.

Helen Haskell, Corporate Fundraiser at the Grand Appeal added:

“To raise so much money in just a few years and from lots of small donations, is fantastic! The £100,000 raised for the Grand Appeal, will help provide the best care and facilities for thousands of young patients in Bristol and throughout the region.”

Hospitals benefiting from The Entertainer’s microdonations

The six hospitals benefitting from the money raised by The Entertainer customers throughout the UK are:

  • Wallace and Gromit’s Grand Appeal which supports Bristol Children’s Hospital
  • Alder Hey Children’s Charity in Liverpool
  • Birmingham Children’s Hospital
  • Great North Children’s Hospital
  • Great Ormond Street Hospital Children’s Charity
  • Yorkhill Children’s Hospital in Glasgow.


Photo: pennies by Adam Gilchrist on


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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