A toolkit to help fundraisers make all their colleagues proud of the work they do has been released by the Institute of Fundraising.
Drawing on the work of Adrian Sargeant’s and Jen Shang’s Great Fundraising report, the toolkit – produced by Alan Clayton’s Revolutionise organisation – aims to help fundraisers overcome two “crucial cultural challenges”:
1. Your organisation must be every bit as proud of its fundraising and its fundraisers as it is of its mission.
2. Every member of staff and every volunteer should view themselves as being essential to great fundraising.
Having established “the seven pillars of great fundraising”, the toolkit presents case studies of how charities have transformed their fundraising and action boxes for fundraisers to develop their own ideas under each of the seven pillars.
The seven pillars of great fundraising are:
Fundraising should be led from the top and led by example.
The whole organisation should be united behind a well-defined single emotional proposition that reconnects with both the belief and passion of the founders of your charity and the reasons donors give.
Raising money costs money. So bold investment with a minimum five-year view is sound sense.
Ddonors are vital to your mission and everyone in the organisation should understand this as a fundamental foundation and seek opportunities to engage with and strengthen mutually beneficial relationships with their donors.
At the heart of effective communication are emotional stories that drive action.
6. Inspiration and motivation
Fundraisers raise more when they’re motivated, when all can see their central role in ensuring that donors are inspired and emotionally happy organisations are ones that achieve their mission.
7. Telling the world
Once the internal messages are right organisations have to boldly and proudly present their passionate case to all external audiences.
Download the toolkit from the Institute of Fundraising.
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