Fundraising news, ideas and inspiration for professional charity fundraisers

Battersea looks to the future through Google Glass

Battersea looks to the future through Google Glass

Battersea Dogs & Cats Home has been exploring the potential of Google Glass, the wearable spectacles-like device which connects to the internet via wifi or smartphone.

It was one of just a small group of UK organisations, and the only animal charity, invited by Google to test the product before it launched its Glass Explorer programme this week.

Battersea tested how the technology could benefit its rehoming and visitor experiences.


Google Glass - photo: Charlie Brown

Google Glass

Dee McIntosh, Battersea’s Director of Communications said:

“Battersea is always interested in using the latest digital technology to help our animals find new homes. Too often a dog or cat will hide away or even cower at the back of their kennel or pen, so would-be new owners will just move on by.

“But we think Glass could help show off the real personalities of our animals, offering access to videos of them playing stress-free in our paddocks, fields and cat pens, whilst a visitor is actually standing at their kennel, and this would give our animals a much better chance of finding a home.”

She added that Glass might offer Battersea’s visitors hands-free access to photos, videos and profiles of dogs and cats as they move around their rehoming centres.

While the priority currently is to consider using Google Glass to help rehome the charity’s animals, the charity’s fundraising team will be looking at ways to engage our visitors when they are on site, with history about the Home and ways in which they can help fund the care of the animals.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />