Celebrity signed cards to raise funds for charities
Howard Lake | 27 May 2014 | News
A new website selling celebrity signed cards is launching this month, enabling charities to generate income from their celebrity supporters.
Social enterprise Signed 4 Life will sell a range of personalised greetings card that has been hand-signed by popular sports stars or celebrities. £15 from the sale of every card will be donated to the chosen charity of the celebrity.
The company estimates that each celebrity will generate up to £30,000 a year “for just a few hours signing a year”.
This is based on the calculation that it takes less than 45 minutes to sign a box of 500 cards, and celebrities could easily manage to commit to four boxes a year, at £7,500 raised per box.
England footballers supporting Signed 4 Life
The platform will go live this month, and is being launched with support from the England football team ahead of the World Cup in Brazil. In partnership with the England Footballers Foundation, proceeds of the sale of all England team signed cards will be split between England Footballer’s Foundation charity partners – The British Forces Foundation, The Bobby Moore Fund at Cancer Research UK and Rays of Sunshine.
Signed 4 Life is currently inviting sports stars, musicians, entertainers and celebrities to sign up to the platform.
Paul Kent, co-founder and CEO of Signed 4 Life said:
“We know there are thousands of celebrities that want to help charities to raise money and promote their cause. Unfortunately there is also a huge demand on their time. Signed 4 Life allows a celebrity to raise significant sums of money in just a few hours a year without the need to leave their home or hotel room”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.