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Is in-house face-to-face fundraising experiencing a ‘management gap’?

Is in-house face-to-face fundraising experiencing a ‘management gap’?

Charities might not have sufficient experience to run in-house fundraising (‘F2F’) operations, an expert in the field has claimed.

Writing in a blog on his company’s website, Matt Monfared, of charity recruitment specialist , said the demise of the big street agencies has also removed the proven training ground for F2F managers.

Matt Monfared

Matt Monfared

Charities have filled the filled the gaps left by the big agencies such as Gift and Dialogue Direct by setting up in-house teams – PFRA figures last year showed that nearly 60 per of donors recruited on the street were done so by in-house teams.

But this had has also created “more demand than ever before” for F2F managers.

“This has resulted in quicker progression into management for new fundraisers compared to five or 10 years ago and means we now have a sector with less experienced managers who are more spread out across the sector than before,” Monfared writes in his blog.

“It also means that where charities used to be able to outsource the day-to-day logistics of running a fundraising field force, they now have to take on this weighty task themselves. For some charities that are running in-house programs this can be a major challenge; some don’t have the necessary experience and some simply don’t have the time.

“As F2F moves from agency to in-house, we have a potential management gap, and we are going to have to bridge that gap if in-house F2F operations are going to be self-reliant and expansive.”

Monfared says that only the in-house operations run by Shelter and the British Red Cross have “close to matching the big agencies in terms of scale of operation”.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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