Fundraising that takes the biscuit
Howard Lake | 22 February 2014 | Blogs
This Girl Scout in the US is showing her enterprising fundraising skills by targeting her audience very effectively. She is raising funds by selling cookies, and she positioned her stall outside a cannabis clinic.
Fundraising consultant, cause marketing specialist, and UK Fundraising blogger John Thompson spotted it and shared it, and we’ve shamelessly used his punning headline.
Every fundraiser knows that laser-like targeting is key to success, though I’m not sure how effective this clinic is http://t.co/HflkSd62xt
— JTChangingBusiness (@JTCHANGINGBIZ) February 21, 2014
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.