Getting Started with TikTok: An Introduction to Fundraising & Supporter Engagement

Giles Pegram at the Clayton Burnett Annual Lectures

Howard Lake | 13 February 2014 | Blogs

We’ve been busy sharing some of our video coverage from December’s inaugural Clayton Burnett Annual Lectures. This event brought together some leading thinkers and practitioners in fundraisers, all in the august surroundings of the Royal Institution in London.
Each of them had just 30 minutes to share what they had learned about a particular aspect of fundraising.
Here is Giles Pegram CBE, talking about what he had learned about social media, and sharing some of the background to the NSPCC Full Stop Campaign to raise £250 million which he led.
Closed captions are available for both videos.
 


 

The event will run again this year: the Clayton Burnett Annual Lectures will take place on 4 December 2014 at the Royal Institution.

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