10th year of Sainsbury’s Active Kids gets underway
Howard Lake | 2 February 2014 | News
Sainsbury’s Active Kids scheme is now open. Sainsbury’s customers can now collect vouchers in-store, online and at petrol stations and help registered schools, groups and clubs.
The vouchers can be exchanged by these organisations for sports equipment and experiences, cooking equipment, and first aid supplies.
Vouchers can be collected from now until 20 May.
Active Kids Get Involved from Sainsburys on Vimeo.
Mrs Jackson, Head Teacher at Gurnard Primary School on the Isle of Wight, said:
“Joining Active Kids has made a massive difference to our teaching of the benefits of a healthy, active lifestyle. We’re delighted by the support from Sainsbury’s customers and it’s helped provide us with fantastic equipment and experiences which will last us for several years to come. We’re hoping to collect even more vouchers in this landmark 10th year of the scheme.”
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10th anniversary opportunities
Since 2005, Sainsbury’s has donated over £136 million worth of equipment and experiences. Currently over 51,000 nurseries, primary schools, secondary schools, Scout and Guide groups and sports clubs are registered for Active Kids.
To mark the tenth anniversary of Sainsbury’s Active Kids, there are a couple of new opportunities for organisations
- Thirty two organisations across the UK can win their order wishlist of kit, provided they create their order wishlist online by 28 February.
- Customers can also nominate an organisation online to win their wishlist, up to a value of prize value up to 15,000 Active Kids vouchers.
Ambassadors
David Beckham is an Ambassador for Sainsbury’s Active Kids. He commented:
“I love it when I hear that I’ve inspired a young person to try out sport, and that’s what Active Kids is all about.
“Another reason why I’m delighted to be involved is the emphasis Active Kids places on inclusivity – which I’m passionate about. I believe that everyone should share an equal opportunity to enjoy sport and its many benefits.”
Ellie Simmonds is also an Ambassador. She said:
“I know how important it is to ensure that all children get the opportunity to get involved in sport whatever their situation. Their inclusion at school is the first step on what can be an exciting journey for young people, which could lead to a gold medal.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.