Morrisons chooses Sue Ryder as its new charity partner
Howard Lake | 30 January 2014 | News
In the week that it announced a record total of £7 million for its previous charity partner Save the Children, Morrisons has announced that its new partner will be Sue Ryder. As before, the charity was voted for by the retailer’s employees.
The partnership formally gets underway on 2 February.
The funds that are expected to be raised will enable Sue Ryder to
- establish Morrisons “Community Clinics”, making local services and care available for more families across the UK;
- introduce “Morrisons Mobile Units” bringing advice and information to communities and
- introduce “Morrisons Family Support Teams” supporting families emotionally and practically through terminal and incurable illness.
Sue Ryder’s Chief Executive Heidi Travis said:
“I’d like to say a huge thank you to Morrisons colleagues for choosing Sue Ryder as their new charity partner. We’re very excited to be working with such a fantastic company, and we’re committed to supporting customers and colleagues with your fundraising every step of the way. Together, we’ll be able to give thousands of people the care they want at the end of their lives, supporting them and their families in the heart of their communities.”
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Sue Ryder’s corporate fundraising team recently enjoyed success with a partnership with The Daily Mail. The newspape’rs 2013 Christmas appeal invited readers to support the charity’s hospice care, and this raised £108,100 during December 2013.
Morrisons’ previous charity partners include Help the Hospices, and ChildLine and Age UK.
Photo: grassrootsgroundswell on Flickr.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.