Northern Ireland donors more generous at Christmas than most of UK, says CCNI
Howard Lake | 9 December 2013 | News
Charity donors in Northern Ireland give on average £7.60 more than the rest of the UK at Christmas, according to a poll published by the Charity Commission for Northern Ireland (CCNI).
The poll, carried out by ICM Research, reported that the average UK donation per person at Christmas was £39.50. However, Northern Ireland respondents topped the list by planning to give or actual donating an average donation of £47.10.
The only area more generous than Northern Ireland was the South East of England with an average donation of £52.
The most popular ways for local people to give to charities over the festive season are purchasing festive cards and other goods in aid of charity (82%), cash collections (75%) and raffles and lotteries (57%).
Frances McCandless, Chief Executive of CCNI, welcomed the findings, which she said confirm the important place charities have in the hearts of the Northern Ireland public.
The survey also revealed that 68% of Northern Ireland respondents never look for the Fundraising Standards Board’s (FRSB) ‘give with confidence’ logo – something which the Commission is hoping to change over the next year.
“It is regrettable that people are continuing to give to charity collectors without undertaking some basic checks first to ensure that they are giving to a bona fide charity,”
Ms McCandless said.
Details of the survey can be downloaded from the CCNI website. CCNI also re-issued its top tips for safer giving at Christmas which are also available on its website.
[message_box title=”About the survey” color=”blue”]The research for the survey was conducted via telephone interview over the weekend of 22 to 24 November 2013. Respondents were drawn from across the UK.
The research was conducted by ICM Research on behalf of the Charity Commission for England and Wales (CCEW), the Fundraising Standards Board (FRSB), the Office of the Scottish Charity Regulator (OSCR) and the Charity Commission for Northern Ireland.
A random selection of 1,162 people responded to the survey, including 100 people from Northern Ireland. Of the 100 Northern Ireland respondents, 35% were male and 65% female. The average age of Northern Ireland respondents was 51.[/message_box]
Photo: Christmas tree and coins by Kaczor58 on Shutterstock.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.