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Direct Debit is the most valuable type of donation over a year, says Bacs

Howard Lake | 25 October 2013 | News

The average amount given to charity over a year by Direct Debit is worth substantially more than the average amounts given by the other top six most popular methods in the UK.
The figures are based on research by Bacs Payment Schemes Ltd, the organisation behind Direct Debit in the UK. Its Bacs’ Family Finance Tracker looked at the charitable giving habits of 902 adults aged 16 or over in Great Britain. It found that 64% (582 adults) had made one or more charity donation during the past 12 months.

Most popular methods of giving

The most popular methods of giving reported by donors were:

Highest value methods over a year

The average amount donated by each method in the past 12 months yields a different order:

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Bacs’ charity sector specialist Graham Callaghan is urging charities to use Direct Debits to maximise the amount they raise from donors.
Graham Callaghan, Bacs
He said: “Encouraging people to sign-up to Direct Debit could increase levels of giving, but it also makes it cheaper and more efficient for charities to process these payments, so it really is win-win.
“The potential for increasing these benefits across the sector is significant and we can provide support to organisations in offering Direct Debit as a preferred payment option”.
Photo: direct debit by Eelnosiva on Shutterstock.com

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