Cat in a poppy appeal collecting box

Howard Lake | 11 October 2013 | Blogs

• Tagged with:
• Individual giving

There are some photos that seem ripe for viral popularity. This picture from corporate fundraising consultant John Thompson, and UK Fundraising blogger, struck me as a prime candidate.

A cat asleep in a Royal British Legion collecting box. It combines a cat photo, charity, and timeliness, with Poppy Day approaching next month.

For that reason, UK Fundraising is shamelessly sharing John’s tweeted image. Let’s see how far it spreads.

Cat in a Poppy Appeal collection box #fundraising #charity pic.twitter.com/DHqnzMmwDc

— JTCHANGINGBUSINESS (@JTCHANGINGBIZ) October 11, 2013

• David and Goliath (21 October 2013)
  
• People prefer to be asked to donate in ways that avoid talking to a fundraiser (25 March 2014)
  
• Easy ‘prosocial’ acts give people license to say ‘I’ve done my bit already’ (3 April 2014)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.