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Rett Syndrome Research Trust UK moves forward with thankQ

Rett Syndrome Research Trust UK moves forward with thankQ

Founded in 2010, Rett Syndrome Research Trust UK works to accelerate treatment for Rett Syndrome, a debilitating disorder which most often strikes previously healthy little girls just after they have learned to walk and begins to drag their development backwards. The disorder is caused by a gene mutation and currently there is no cure.

Rett Syndrome Reverse Trust UK is a small charity, run by a dedicated team of parents of daughters with the disorder. Yet, despite its size the charity has already received national recognition for its fundraising achievements; winning Best New Charity at both the Charity Times Awards 2011,
JustGiving Awards 2012 and when the chair of trustees, Kelly Phillips became a finalist in the Best Fundraiser category at the National JustGiving Awards in 2012.

Clearly driven to make significant strides in Rett Syndrome research, the team recently identified the need to invest in a professional CRM and fundraising system to assist them in their efforts. Having sourced the market, the team found that thankQ not only provided powerful CRM, finance, fundraising and events functionality to help manage their day to day fundraising and supporter relationships, but also gave the team valuable integration with third party email provider MailChimp, online donation site JustGiving and social media platforms Facebook and Twitter.

Rachael Bloom, Executive Director and Co-Founder of Rett Syndrome Research Trust UK told us: “We are such a small team that we need our back office systems to operate in a really streamlined way, facilitating the most cost-effective marketing and awareness-raising activities with the ability to reach out to the largest possible audience on a range of platforms. thankQ gives us robust fundraising, event management and CRM capability as standard but it’s also really easy to use, which is doubly reassuring in a team of this size.”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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