Fundraising news, ideas and inspiration for professional charity fundraisers

Developing A Fundraising Strategy from Scratch

Developing A Fundraising Strategy from Scratch

This workshop will help you to develop a fundraising strategy designed to explore a range of income streams.

The day is led by Aneesha Moreira, Action Planning’s CEO who is a leading expert in this field and is designed for any charities looking to develop a fundraising strategy from scratch.

The workshop will be interactive, will use case studies and practical examples and will provide you with a template and a wealth of practical suggestions to use back in the workplace.

The workshop will focus on the following key areas:

– understanding your market-place

– identifying your target supporters and purchasers

– identifying your competitors

– positioning yourself to generate new income

– developing your case for support

– assessing fundraising activity and deciding what’s right for you

– developing your plan

– measuring success

“I always go back from Action Planning workshops with my head spinning – I’m determined to make this work in practice for my charity.” – Jane Thompson, Fundraising Co-ordinator, Humber All Nations Alliance

“An amazing amount of knowledge shared today. Thank You!” – Allison Green, People & Operations Director, YHA

The attendance fee is £148.00 including VAT and all course materials. For further information on workshop dates and how to book please click

You can also book by email or by contacting the Events team on 020 8661 8066.

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