Having a social media measurement plan and approach can no longer be an after–thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit’s decision making process but will produce results–driven metrics for staff and stakeholders.
A follow-up to Beth Kanter’s The Networked Nonprofit.
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