Legacy Fundraising: The Art of Seeking Bequests (Fundraising Series)
Howard Lake | 7 April 2013 | News
Legacies (or bequests, as they are known outside the UK) represent a key source of revenue for charities – more than 50 per cent of income in some cases. This unique publication is a comprehensive guide to the strategy and techniques that fundraisers need. It also covers the ethical issues they should be aware of, the law relating to will-making, and how to manage legacy income.
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This third edition has been updated to take account of recent developments for example in forecasting legacy income, legacy administration systems and maximising giving potential. It also includes new information on the use of the internet in a legacy fundraising campaign and advice on how to avoid disputers around legacies post death.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.