UNICEF runners to receive personalised Colin Jackson video
Howard Lake | 6 March 2013 | News
UNICEF UK is now inspiring its supporters who take part in running events to convince their friends to donate more sponsorship money.
UNICEF runners can now receive a personalised video that seems to show them training with Olympic athlete and UNICEF UK supporter Colin Jackson. Developed by digital agency Nonsense, the video uses a mix of 'point of view' footage (using a head-mounted camera) and personalised text elements to create a 'Rocky' style training montage "full of comedy moments".
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The runner can then share this content with their friends using email and social media. These drive them to a landing page with details of the runner’s online fundraising for UNICEF UK.
Colin Jackson puts the runner through their paces with a series of comical training drills. He is joined by UNICEF UK Ambassador Cat Deeley who phones in to the video with a motivational message.
Nonsense’s Creative Director, Rob Mosley, said: "Now anyone can have their own ‘Rocky’ style montage while raising money for UNICEF UK. This was our way of making fundraising easier for them and rewarding them with some fun content.”
UNICEF UK Public Fundraising Officer, Zoe Hill, said of the new fundraising tool: "It's fun and innovative and our fundraisers have said it really helps them raise even more money for UNICEF’s work for vulnerable children around the world."
You can see an example of the training video at:
www.unicef.org.uk/asp/video/?n=Joe&s=Bloggs&e=London%20Marathon#shared
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.