Fundraising news, ideas and inspiration for professional charity fundraisers

The #CharityShakeOff – A fundraising question

The #CharityShakeOff – A fundraising question

A quick follow-up on the Great Charity Shake Off from Kirsty Marrins

The #CharityShakeOff.

Loved the idea behind the campaign and think something interesting has come out of the initial numbers…

Macmillan received 191 votes and generated £1.69 per vote.  RNLI received 175 votes and generated £2.31 per text.  Mencap received 27 votes at £3 per vote.  As Kirsty has pointed out in the comments, I suspect there is an element of getting what we ask for in our fundraising messages as RNLI simply asked for more via specific amounts…

What do you think?

Kevin is the founder of Bottom Line Ideas and has a deep-rooted passion for ideas that actually work in the real world. Those ideas help charities of all shapes and sizes to get their stories and messages to the audiences they need to hear them. And then persuade them to act!

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