NSPCC's Letter from Santa raises £1.82m
Howard Lake | 22 January 2013 | News
The NSPCC's annual Letter from Santa campaign raised £1.82 million, including Gift Aid, at the end of 2012. This is an increase from the £1.7 million it raised in 2011.
Available for a suggested donation of just £5, the personalised and illustrated Letters from Santa were delivered to households across the UK and beyond by ‘reindeer mail’'.
Andrew Flanagan, Chief Executive of the NSPCC, thanked supporters, saying: "2012 was a challenging year for fundraisers everywhere, with the effects of the continuing recession and many people cutting back on charitable donations. No doubt 2013 will be just as challenging, but the success of our festive fundraising campaign has given us real encouragement for the future and reinforced our faith in the Great British public’s willingness to give.”
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www.nspcc.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.