Cancer Research UK’s ‘Enemy’ TV Ad
Howard Lake | 17 January 2013 | News
A strikingly artistic advert from Cancer Research UK, set to Brian Eno’s ethereal ‘ Apollo: Atmospheres and Soundtracks’ music, conveys a powerful and positive message.
“Research has beaten polio. Research is beating HIV. One day, we will beat cancer. Help us make is sooner”.
The call to action consists of that spare message and the charity’s web address.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.