Save the Children announces Christmas Jumper Day campaign
Howard Lake | 29 November 2012 | News
Save the Children has launched its "largest ever Christmas campaign" which includes a new seasonal fundraising event, Christmas Jumper Day, which takes place on 14 December.
The Christmas campaign consists of:
- Christmas Jumper Day
- a new TV advert
- a new Christmas retail product, the Christmas bauble
- the 2012 Wishlist alternative gift catalogue
Christmas Jumper Day
The charity is encouraging individuals to wear a Christmas jumper on 14 December and to donate £1 for doing so. Over 275,000 people have signed up to take part and to “Make the World Better with Sweater”.
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Head of National Community Participation at Save the Children UK, Terence Lovell said that the aim is to turn this into "Save the Children’s flagship, annual fundraising initiative".
Celebrity supporters of the initiative include Ashley Jensen, Jon Snow, Myleene Klass and Lauren Laverne. Corporate partners include Morrisons, Mothercare, Arsenal Football Club, John Lewis, and Westfield.
The initiative is being promoted by print advertising, PR and digital activity.
We Won't Rest TV advert
Save the Children is also running a Christmas TV advertising campaign. The advert, created by adam&eveddb, carries the call to action ‘We Won’t Rest’. The charity's message is that even as the Christmas festivities commence, it will not rest, or stop in its efforts to put an end to child poverty, hunger and disease.
Christmas bauble
Save the Children has also launched a new retail product for 2012. The Christmas bauble can be found in branches of Lloyds bank, Mothercare, Early Learning Centre, Save the Children shops and London Westfield shopping centre. It is available in the shape of a snowman or snowflake. For a £1 donation, the baubles can be decorated and hung on a tree, or sent to a friend or family member in the envelope provided.
2012 Wishlist
The charity is also promoting its alternative Christmas gifts catalogue, the 2012 Wishlist. This year’s virtual giving products range from baby scales and care bundles, to food baskets and grow bundles.
www.savethechildren.org.uk/jumpers
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.