Crowdfunding expert joins Good Innovation
Howard Lake | 23 October 2012 | News
Crowdfunding pioneer Ryan Bromley has joined innovation consultancy Good Innovation to help other charities develop their digital and social media impact.
He joins from Cancer Research UK (CRUK) where he was Online Community Manager. While there he integrated the MyProjects site with the charity’s regionally based community fundraisers, increasing community fundraising n the site by 91%. This year CRUK expects a further 100% increase in income from the site.
Bromley said: “Crowdfunding is still in its infancy and at CRUK, we knew we didn’t have a tried and tested formula to follow. However, we could see the potential existed for significant returns, and by persevering and learning lessons along the way, MyProjects is now delivering both income and new supporters.”
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At Good Innovation one of Bromley’s first projects is to help the RSPCA develop their new crowdfunding initiative and secure support from across the organisation.
Julian Holmes-Taylor, Head of Fundraising at RSPCA, said: “We’re excited to see the potential that a bespoke crowdfunding platform will offer us and are eager to see how it is going to shape the future of our fundraising initiatives.”
www.goodinnovation.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.