Is CAF right are we doomed, just worse at fundraising or…?
Howard Lake | 21 September 2012 | Blogs
Tempted though I am to lambast the current generation of slacker fundraisers for failing to raise as much income as their predecessors, I feel that CAF’s survey was seriously flawed if it really intends to provide a longitudinal study of giving in Britain.
https://www.cafonline.org/media-office/press-releases/2012/2109-mind-the-gap.aspx
CAF recent survey is certainly right is selecting age cohorts as a key way to segment and understand donors, but the prompting criteria they use and the fact they merely look at household gifts may only shows a drift away from that kind of giving. Major donors for example are excluded and I cannot see a mention of the huge block of donations to come through legacies as the boomers retire and pass on etc. As Peter Maple has pointed out the size of the generation also counts as Boomers are such a large generation.
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Does anyone have comparative information from others countries? I would bet that elsewhere the giving pattern is also changing and the routes by which a non-profit recieves gifts may be shifting radically in many countries as internationally interlinked generations follow the same path.
John Baguley
CEO
International Fundraising Group
www.ifc.tc
‘International Fundraising Consultancy Forum’ Facebook
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.