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Save the Children launches its first appeal for work in the UK

Save the Children launches its first appeal for work in the UK

Save the Children has launched an appeal to raise £500,000 to help its work in the UK, targeting the poorest children. This is the first time it has appealed to the UK public for funds to help children in the UK.

The appeal was launched following the charity’s publication of its report “It Shouldn’t Happen Here” in which it highlights children’s and parents’ experiences of living in Britain in a recession and the extent to which poverty is blighting young lives.

According to the report, one in eight of the poorest children in the UK go without at least one hot meal a day, and one in ten of the UK’s poorest parents have cut back on food for them to make sure their children have enough to eat.

The charity is also calling for the Government to encourage more employers to pay the living wage, so parents can earn enough to lift their children out of poverty.

Justin Forsyth, Save the Children’s Chief Executive, said: “No child should see their parent going hungry or start the new term without a warm coat and with holes in their shoes. Poverty is tearing families apart, with parents buckling under the pressure of mounting bills and children seeing their parents argue more about money. That’s why for the first time in our history we are launching a UK appeal. We need to help poor families survive the recession”.

Morrisons stores are hold a bucket collection in support of Save the Children’s UK Appeal between 24 and 30 September. They are joined by corporate supporters Lloyds Banking Group, Mothercare, Reckitt Benckiser and Johnson & Johnson who are supporting the appeal through their workforce of over a quarter of a million employees.

In addition to its international focus, Save the Children has been running projects for children and families in the UK since the 1920s.

www.savethechildren.org.uk/uk-child-poverty

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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