Great Fundraising Organizations, by Alan Clayton. Book cover.

Why won't I give to this campaign?

Howard Lake | 30 July 2012 | Blogs

We all receive lots of marketing and fundraising messages I’m sure and it’s a tried and tested approach to look at our doormats and inboxes to learn what we can from other organisations. But now I need to engage your help because I don’t know why I’m not inspired to give by this campaign from Save the Children.  I will start by saying that I do support Save The Children so I expect this is a ‘warm’ campaign rather than targeting cold prospects.  But it just isn’t inspiring me…

Image

There are lost of things this email does well:

Advertisement

Great Fundraising Organizations, by Alan Clayton. Buy now.

So there are lots of campaign positives to note… but it still isn’t pushing my emotional buttons enough to make me act.  And this is where I’d like our readers’ thoughts.  Why do you think this isn’t working for me? I can suggest a few theories but would love to know what you think too as emotional engagement is at the heart of every successful charity campaign.  Here are my thoughts so far:

Would you give to this campaign?  If not, I’d be really interested to know your thoughts. And if so, what’s in there that really makes you want to act?

Loading

Mastodon