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Clothing company to donate 20% of sales from its eBay store

Clothing company to donate 20% of sales from its eBay store

Online discount clothes retailer MandMDirect has become the first major eBay retailer to use eBay for Charity to raise funds for a charity on an on-going basis.

MandMDirect will donate 20% of sales on eBay from its Onfire clothing range to Teenage Cancer Trust. It hopes that this new method of fundraising will help it reach its £1 million target for the charity.

Mike Tomkins, Chairman of MandMDirect, is also Patron of Teenage Cancer Trust. He said: “During the past seven years we’ve managed to raise over £860,000 for the charity through employee fundraising events and product donations, and we’re now looking to hit the £1 million target with this latest partnership”.

Lorin May, eBay Head of EU Charity and Sustainability, explained: “eBay for Charity enables our 17 million UK visitors to support good causes when they buy and sell on the site and thanks to the generosity of our users over £33 million has already been raised for 6,000 UK charities. MandMDirect, however, is the first major retailer to donate a percentage of their eBay sales directly to a charity on an on-going basis.”

www.missionfish.org.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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