Clothing company to donate 20% of sales from its eBay store
Howard Lake | 16 April 2012 | News
Online discount clothes retailer MandMDirect has become the first major eBay retailer to use eBay for Charity to raise funds for a charity on an on-going basis.
MandMDirect will donate 20% of sales on eBay from its Onfire clothing range to Teenage Cancer Trust. It hopes that this new method of fundraising will help it reach its £1 million target for the charity.
Mike Tomkins, Chairman of MandMDirect, is also Patron of Teenage Cancer Trust. He said: “During the past seven years we’ve managed to raise over £860,000 for the charity through employee fundraising events and product donations, and we’re now looking to hit the £1 million target with this latest partnership”.
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Lorin May, eBay Head of EU Charity and Sustainability, explained: “eBay for Charity enables our 17 million UK visitors to support good causes when they buy and sell on the site and thanks to the generosity of our users over £33 million has already been raised for 6,000 UK charities. MandMDirect, however, is the first major retailer to donate a percentage of their eBay sales directly to a charity on an on-going basis.”
www.missionfish.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.