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Waitrose extends Community Matters to online shopping

Waitrose extends Community Matters to online shopping

Waitrose has extended its Community Matters programme to include its online shop: shoppers there can vote for one of three national charities to receive a share of a £25,000 donation after three months.

Community Matters has operated in Waitrose’s branch stores for some time. Each month every Waitrose branch donates £1,000 (£500 in Convenience shops) to be shared by three local good causes. At the checkout, shoppers receive a small green token, which they can then place in a transparent box of the good cause they would like to support. The more tokens a cause gets, the bigger the donation they receive.

Now shoppers at waitrose.com can join in by voting for one of three national charities when they have completed their online shop. The first three charities to benefit are the British Red Cross, the British Heart Foundation, and the Prince’s Trust. The £25,000 donation will be split between the charities in proportion to the votes they receive.

Voting runs to the end of February 2012.

Waitrose says that it aims to support 12 national charities over the course of the year with this programme. UK national charities who wish to be considered for the Community Matters Online initiative can get in touch (offline!) at:

Waitrose Community Matters Team
Waitrose Limited
Doncastle Road
Bracknell
Berkshire
RG12 8YA

Find and contact your local Waitrose branch if you wish to be considered for its Community Matters programme.

www.waitrose.com/home/inspiration/community_matters.html

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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