SpecialEffect to benefit from Play for Good online gaming initiative
Howard Lake | 21 December 2011 | News
An online gaming partnership today starts to raise funds for accessible games charity SpecialEffect. An initial one month ‘Play for Good’ campaign will feature the game Drop Catcher, available for free on the iOS AppStore (for iPhones, iPads etc), offering paid-for extra content. SpecialEffect will receive 50% of the receipts.
‘Play for Good’ involves Giverboard creators Playmob, who enable charities to fundraise through games, and UK mobile games developer Fat Bob Games.
Jude Ower, CEO of Playmob, said: “When we built Giverboard, this was exactly the sort of initiative we wanted to help build. It has come together really quickly and shows when good is being done, people join together as one.”
Andy Payne, Chair of UKIE, commented: “Connecting up three vibrant technology companies digitally shows what is possible when people come together to share ideas and challenges. Gamers can now play and do some good by helping others. It really is a win-win.”
Dr Mick Donegan from SpecialEffect welcomed the initative. He said: “Some potential donors who’ve never played a videogame find it hard to understand the value and importance of our work and this can limit our fundraising appeal. However, time and time again, gamers have shown that they DO understand the importance of the of the charity’s work and are eager to help. What better way for them to help our work than through this amazing new idea – gamers raising funds to help transform severely disabled people’s lives simply by playing a wonderful new game?”
www.specialeffect.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.