Packyourbags Holidays is trying to raise money for Plan International’s Girl’s Fund using its recently launched Facebook page. It will give 10p for every ‘like’ of its Facebook page over the next three months.
Lat year the company’s Managing Director Mark Kempster and three other staff climbed Mount Kilimanjaro and raised £35,000 for Plan’s ‘Because I am a Girl’ campaign.
This is one of two methods of using Facebook ‘likes’ to generate funds. The other approach focuses on building up the charity’s Facebook page subscribers rather than the donor’s, with a corporate or individual donor pledging to give a certain amount for each ‘like’ up to a maximum. This has been adopted by Amnesty International USA and Free The Children’s We Day among others.
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