Apple users donate higher average amounts, says Razoo.com
Howard Lake | 13 October 2011 | News
According to US online fundraising site razoo.com, “Apple Users Are More Generous than PC and Android Users”. This apparent generosity applies across machine (Mac vs PC), browser (Apple’s Safari vs Microsoft Internet Explorer), and mobile device (Apple iPad and iPhone v Google Android or Blackberry).
The conclusions are based on its analysis of donations received on its site. Razoo analysed more than 2 million visits and more than 130,000 individual donations totalling $15,983,806.
The average donation by a Mac user was $126.40 (£80.99) and by a Windows PC user $117.87 (£75.53).
The average donations by Web browser also showed Apple users at the top:
• Safari $134.77
• Internet Explorer $122.11
• Chrome $113.00
• Firefox $111.34
Users of both Apple’s main mobile devices also topped the table:
Average donation value by mobile device:
• iPad $168.67
• iPhone $102.80
• Android $91.42
• Blackberry $24
• Windows $18.75
Razoo has published its findings in an infographic which is currently attracting attention. Handily they have published it in US dollars and UK pounds.
There are some gaps in the analysis: the operation system question looks at just Windows and Apple, both of the adding up to 100%. There is no mention, for example, of Linux users.
Why should Apple users appear to donate more no matter which product they are using? It is possible, given Apple’s premium pricing, that they are mostly better off than PC or Android users. On the other hand, they may have less disposable income having bought an Apple product. Razoo pondered this, also suggesting “is it that maybe the devices themselves influence how much someone gives?”
The figures apply only to Razoo’s users, so we shall have to see if they are matched by other online fundraising platforms such as JustGiving or Virgin Money Giving in the UK.
In £
Source: assets-social.razoo.com via Howard on Pinterest
In $
www.razoo.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.