The Perfect Online Donation Process
Howard Lake | 21 July 2011 | News
THINK Consulting’s session at the Institute of Fundraising’s National Convention 2011.
Research shows that nearly half of visitors to charity websites who want to donate never do. Almost every charity website has a different donation procedure and with this in mind, Nomensa and THINK Consulting Solutions set out to try to create the ‘perfect online donation process’. This session examined the results of testing and demonstrate to charities at every level how they could improve their own online donation journey and increase conversion rates, resulting in a higher number of donations.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.