Max Clifford: Why fundraising gets criticised in the media
Howard Lake | 10 June 2011 | News
Institute of Fundraising National Convention plenary speaker Max Clifford shares some thoughts on how a poor approach to media relations could eventually do a charity’s cause more harm than good.
[youtube height=”450″ width=”800″]http://youtu.be/CBK8ZCsMZGE[/youtube]
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.