Fundraising news, ideas and inspiration for professional charity fundraisers

Reporters without Borders – QR code campaign

Reporters without Borders – QR code campaign

An explanation of a very clever campaign by Reporters without Borders that combines QR codes on print newspaper ads, smartphones, and video – and a request for a donation.

Spotted on Osocio and Paul de Gregorio’s blog.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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