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Different take on fundraising from the London Marathon

Different take on fundraising from the London Marathon

Traditional sponsorship is the mainstay for runners fundraising via the London Marathon but it doesn’t mean there aren’t other approaches. Blind employment charity CLARITY is doing just that by inviting supporters not to donate but to buy its products.

CLARITY runs a factory in London, which employs visually impaired people to make beauty and cleaning products. Runner Louise Bennett is inviting people to recognise her run by purchasing products such as a car cleaning kit, a handwash and gift sets including shower gel, handwash or body lotion.

“It’s always hard to ask people for money, particularly in the current economic climate where everyone is counting their pennies,” said Louise. “It’s great that people who sponsor me will get something for their money, as well as supporting a wonderful charity that provides employment for blind people.”

Bennett, 33, from Rushden, Northants completed the Virgin London Marathon on Sunday in 5 hours 47 minutes. She is hoping to raise £500 for CLARITY and has currently raised £200 towards her target.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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