Sharwood's supports The Soldiers' Charity Big Curry
Howard Lake | 17 April 2011 | News
The Big Curry, The Soldiers’ Charity’s major fundraising initiative, is underway this month, with support from Sharwood’s. The campaign was launched at the National Army Museum in Chelsea and runs through the month, as families are encouraged to hold their own curry themed events to raise money for the charity, which is committed to giving lifetime support to serving and former soldiers and their families.
Sharwood’s has launched Limited Edition Bhut Jolokia curry sauce, its hottest ever curry, to coincide with the campaign. It is made using a chili which is over 400 times hotter than Tabasco sauce, the “Bhut Jolokia”. 10p for every jar sold will be donated to The Soldiers’ Charity.
The idea of the Big Curry was the brainchild of troops who were stationed abroad as a fun way to raise much needed funds for The Soldiers’ Charity. Indeed, the British curry was created for the British Army; in the 18th and 19th centuries the East India Company developed anglicised versions of Indian dishes for the 20,000 British soldiers who were stationed in the country.
Emma Harvey, Director National Fundraising and Communications at The Soldiers’ Charity said: “Curry and the British Army go hand in hand. We’re delighted to be working with Sharwood’s on the Big Curry and the money raised by the sale of the Bhut Jolokia curry sauce will be used to fund grants for serving and former soldiers in need as well as specialist charities that help soldiers and their families, aiding their rehabilitation and long term welfare.”
Sharwood’s Limited Edition Bhut Jolokia sauce is available from ASDA and Sainsbury’s with a recommended retail price of £1.49.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.