The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

A letter to Trustee Boards about getting the most out of staff and volunteers

Dear Trustees and Executives

The Sunday Times this week published its list of the top 100 third sector places to work, 76 of which were charities. Whilst the authors wouldn’t pretend that the findings are representative of every single charity in the UK, they might help us (I am a Trustee too) as a collective of leaders to think about the factors which make our organisations positive places to work. It seems that there are still significant differences between the commercial and not for profit sectors in terms of what motivates people to work there (no kidding) so I recommend we start focusing on these:

Incidentally, why were the largest charities absent from the top 100 list? We see lots of case-studies across fundraising, branding, comms etc. which highlight their successes but where are their results? Did their people simply not bother or did they just finish outside of the top 100? If I was a leader at one of these charities, I think I’d like to know… Fellow Trustees and Sunday Times readers out there, what would you add?
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