Great Fundraising Organizations, by Alan Clayton. Book cover.

Meningitis tweet saves a life

Howard Lake | 13 January 2011 | Blogs

Twitter is just another communications channel. But every now and again it does show you how powerful it is. Come to think of it, following so many charity and fundraising-related content on Twitter, those magic moments happen on a very frequent basis.
Still, here’s one from today that shows why Twitter can matter.

@mannix1000 @mredbyrne Meningitis tweet prob saved my son today; I got a second opinion and they called the ambulance. Thank you both. XThu Jan 13 00:13:29 via Twitter for iPhone

Yes, you should never rely on Twitter messages getting through in life-threatening situations. Yes, mobile phones, email etc are also very good at rapid sharing of information.
But Twitter is public and personal. So now we all know just how effective it can be.
Which makes the Meningitis Trust’s humorous Please ReTweet Me choral video all the more appropriate:

www.meningitis-trust.org

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