This Morning viewers raise more than £400k for children with cancer
Howard Lake | 12 January 2011 | News
Viewers of ITV’s flagship daytime show This Morning have raised more than £420,000 for CLIC Sargent, the UK’s leading cancer charity for children and young people.
The programme’s Christmas Appeal in aid of CLIC Sargent, which was broadcast during December, has helped to raise vital funds that the charity will use to provide clinical, practical and emotional support for children and young people with cancer, and their families.
During the appeal, presenters Phillip Schofield and Myleene Klass visited CLIC Sargent’s services to see its work first-hand, and celebrity gardener Diarmuid Gavin gave one of its ‘Home from Home’ facilities a garden makeover. The programme also showed the stories of several families who have been supported by the charity.
Lorraine Clifton, Chief Executive at CLIC Sargent says: “CLIC Sargent is delighted at the magnificent response to This Morning’s Christmas Appeal and, on behalf of the children and families we work with and support, I would like to thank everyone who donated to the appeal.
“Every day, 10 children and young people across the UK are given the news that they have cancer. CLIC Sargent wants to be there for every one of them, to provide care for them in hospital and at home, to help the whole family cope with the practical and emotional impact of cancer and treatment.
“We rely on donations and lack of funds means that currently we can only help two out of three children and young people with cancer. The generous support from This Morning viewers will help us to be there for hundreds more families, through treatment and beyond.”
On the show with Phillip Schofield and Holly Willoughby: –
Phil said, “Thanks to your generosity we raised a massive £423,422!”
Holly said, “That is amazing – thank you so so much. That’s the most we’ve ever raised and every penny will be going to CLIC Sargent to help children with cancer.”
Phillip added, “It’s such amazing support and it really is appreciated by everyone here and everyone at CLIC Sargent so thank you very much – you’ve made a massive difference and we are absolutely thrilled with that.”
Karl Newton, Executive Producer of This Morning said, “This Morning’s viewers never cease to amaze me, they, during incredibly hard times have dug deep, organised events and gone to extraordinary lengths to raise money for our annual Christmas appeal.
“To raise the amount we have is astonishing and simply brilliant for the charity CLIC Sargent. One young viewer wrote on her Father Christmas list that she wanted the money for one of her presents to go to the appeal… such heart warming suggestions have proved how powerful the show can be.”
ENDS
Notes to editors
For more information, an interview or images please contact Nicola Frame on 0208 752 2812 or email ni**********@cl*********.uk Outside office hours please call 08448 481189.
About childhood cancer
Every day, 10 children and young people are told they have cancer and diagnosis usually comes as a shock. Treatment normally starts straight away and can last up to three years. Although survival rates are over 70%, cancer remains the single largest cause of death from disease in children in the UK.
About CLIC Sargent
CLIC Sargent is the UK’s leading cancer charity for children and young people. It provides clinical, practical and emotional support for young cancer patients and their families, from diagnosis onwards. For more information visit www.clicsargent.org.uk
Note to sub editors
Please note that the name ‘CLIC Sargent’ should not be abbreviated to CLIC, and that the word ‘CLIC’ should always appear in capitals, as above.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.