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Howard Lake | 18 September 2010 | News
A PSA created by VermilionInteractive in Boulder, CO for the Humane Society of Boulder Valley. The goal is to encourage 1,000 more pet adoptions by October 31, 2010 to help the Humane Society of Boulder Valley win the ASPCA Save More Lives Challenge. The concept demonstrates how the pet and guardian relationship is so tight that it becomes unclear who influences whom.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.