The Guardian and KnowHow Nonprofit have today published the Charity Effectiveness Podcast, focusing on fundraising, in particular face to face fundraising and charity shops.
The 32-minute podcast begins with Society Guardian Editor David Brindle in conversation with Clara Avery, Head of Supporter Insight & Development at Macmillan Cancer Support; Peter Storey, Director of Marketing at Kidney Research UK; and Martin Brookes, Chief Executive of New Philanthropy Capital. He asks them what issues are facing their and other charities and how they are responding to the fundraising challenge.
It is followed by some interviews with fundraisers at July’s National Fundraising Convention, with comments about what they are doing to maintain income.
The podcast then examines charity shops and how they contribute to charities’ income, with comment from Warren Alexander, Chief Executive of the Association of Charity Shops, and Debbie Dixon, BHF Regional Manager for London and South East.
It concludes with an interview with Ian MacQuillin of the Public Fundraising Regulatory Association (PFRA) on face-to-face fundraising, and the need for charities to invest in effective fundraising. He criticises the recent Newsnight coverage of face-to-face fundraising which claimed to ‘reveal’ that large sums of donors’ money were being paid to fundraising agencies. He points out that this is exactly the same conclusion and ‘revelation’ that BBC Radio 4’s Moneybox came to seven years earlier. He suggested the BBC could have saved some money and simply searched their website to find this old news item.
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