Facebook adds location functionality with Facebook Places
Howard Lake | 23 August 2010 | Blogs
Applications using the ability of smartphones and other mobile devices to pinpoint your precise location at any time have been a key topic for discussion amongst digital marketers over the last year or so, and were also something I covered in my Digital Fundraising Hot Topics Session at this summer’s Institute of Fundraising National Convention here in London last month.
Up to now, a lot of the location-based application chatter has focused on the new breed of specifically designed location-based social networks like Foursquare and Gowalla. However, it was only a matter of time before the global market leader in social networking responded. Hence, last week we saw the launch of Facebook Places – an extension to existing Facebook functionality that will enable smartphone wielding Facebookers to share their location with their Friends, be alerted when Friends are close by, check-in to specific locations, and share details of good places with others in their social network. Click here to read more on givinginadigitalworld.org
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.