Leo Burnett: Shelter 'House of Cards'
Howard Lake | 9 August 2010 | News
Leo Burnett’s campaign for Shelter from 2009.
The ‘House of Cards’ campaign is designed to raise awareness of the fragility of the UK housing situation. Radiohead donated one of its tracks – Videotape from the In Rainbows album. Voiceover is by Academy Award-nominated actress, Samantha Morton, who herself experienced homelessness before she became famous. The film was shot by Dom and Nic from Outsider and post-production was by Framestore. Everyone donated their services and time for free in making this video.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.