Mailchimp offers nonprofit programme
Howard Lake | 13 July 2010 | Blogs
UK Fundraising has been using Mailchimp.com, the email newsletter tool, since December last year, and we’ve been very pleased with its reliability and functionality, not least its integration with social media. The latter is about to get even better tomorrow, incidentally, with the release of version 5.2.
In my online fundraising training courses I’ve mentioned that Mailchimp offers a free service for any user that has fewer than 500 subscribers, and they can use this to send up to 3,000 messages a month. That should be sufficient for a lot of small or new charities.
But I’ve just heard from Mailchimp that they do offer a nonprofit or charity pricing programme, and it applies to organisations in the UK as well. Approved charities and nonprofits receive a 15% discount. To secure it, you simply need to sign up for an account and them email Mailchimp to request the discount, with a link to your organisation’s website.
If it isn’t obvious to them that you are a charitable or non-profit organisation then Mailchimp will ask you to fax further documents to prove your status.
Mailchimp’s customer services team did point out that “we can’t set the discount until you ask us, so we can’t set the discount retroactive on past orders or purchases and we can’t refund the difference in those cases either”.
www.mailchimp.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.