Morrisons to raise £1m for its charity of the year
Howard Lake | 27 May 2010 | News
Supermarket Morrisons has chosen Help the Hospices, the charity that supports hospice care throughout the UK, as its charity of the year. The 10-month partnership aims to raise £1 million.
More than 400 Morrisons stores are taking part in a ‘go yellow’ campaign to raise vital funds through a range of yellow-themed fundraising activities for employees and customers.
Every Morrisons store is twinned with its nearest hospice so that all the money raised by the store will directly fund hospice services in the local community.
Angus Maciver, Group Marketing and Communications Director at Morrisons, said:
“Each year we ask our colleagues to nominate a charity that we will help ‘Raise a smile’, and for 2010, we are really pleased that Help the Hospices was the resounding choice. Local hospices do great work at the heart of the communities that many of our stores operate in and we look forward to raising some vital funds to support such a great cause.”
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.