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DEC's Haiti earthquake appeal reaches £42 million

DEC's Haiti earthquake appeal reaches £42 million

The DEC Haiti Earthquake appeal total reached £42 million on Friday, one week after its TV and radio broadcast appeals were made. The day before £4 million had been donated.

The following table shows the speed with which the appeal total has grown. Even until 20 January the DEC was stating that the total figure represented mostly online and phone donations: donations by SMS, companies and over-the-counter donations “coming through in the next few days”.

Date Total

22 Jan £42 million

21 Jan £38 million

20 Jan £31.5 million

19 Jan £25 million

18 Jan £23 million

17 Jan £15 million

16 Jan £12 million

15 Jan £2 million

13 Jan appeal launched

www.dec.org.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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