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MSF Boy – new cinema ad from MSF UK

Howard Lake | 13 November 2009 | News

This ad was made for free by McCann Erickson and given cinema time for free by Pearl and Dean and Digital Cinema Media. MSF UK admit that it “is a different approach” for them.

It’s a very powerful yet simple message.

They accept that it could be considered very disturbing and say that “feedback so far suggest positive and negative attitudes in fairly equal measure”.

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