“Colleges that spend more to conduct donor research raise more money than their counterparts”
Howard Lake | 12 October 2009 | Blogs
The latest Daily Update from The Chronicle of Philanthropy cites a report from Prospecting, “The Chronicle’s fund-raising column”, claiming that “colleges that spend more to conduct donor research raise more money than their counterparts”.
The article reports on a survey (2009 Best Practices in Prospect Research in Higher Education Fundraising) conducted by WealthEngine, which offers online donor-research tools. Apparently the survey was based on responses from 61 educational institutions, mostly colleges and universities.
A free copy of the report is available from http://philanthropy.com, after 15th October, 2009.
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As a freelance prospect researcher, I wouldn’t want to argue with findings like that.
Finbar Cullen
ResearchPlus
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.